Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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UKOM appoints Julie Forey as Director of Insight

Bjorn Bojen
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18/04/2016
London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]
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Statement on the adoption of the General Data Protection Regulation

Bjorn Bojen
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13/04/2016
Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]
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One month left to apply for the EACA International Advertising Summer School

Bjorn Bojen
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29/03/2016
There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]
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IAB Europe survey: What is driving or preventing programmatic investment?

Bjorn Bojen
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22/03/2016
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
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IAB Europe Research Awards 2016 Jury  

Bjorn Bojen
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21/03/2016
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]
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Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
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08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]
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Blog

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Member Guest Post with Samsung Ads - Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

Lauren Wakefield
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29/03/2021
In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, as he shares new exclusive […]
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GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

Helen Mussard
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25/03/2021
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]
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Member Guest Blog with Freewheel - The Programmatic Paradox

Lauren Wakefield
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23/03/2021
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations at Freewheel and Lead for […]
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Member Guest Blog with Didomi - The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

Lauren Wakefield
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18/03/2021
In this week's member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at Didomi as she explores the […]
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Just One Month To Go! Have You Entered Europe's Leading Creative & Research Awards?

Helen Mussard
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17/03/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Member Guest Blog with Admitad - It’s All About Data, Is the Advertising Industry Prepared?

Lauren Wakefield
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10/03/2021
In this week's member guest blog post, we welcome Igor Gubin, Region Manager, Europe for Admitad, as he shares key […]
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