Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Member News: Adform opens new offices in Turkey and Asia Pacific to service growing demand for ad tech

Bjorn Bojen
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02/05/2016
  Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising […]
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Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards

Bjorn Bojen
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26/04/2016
Brussels, 27 April 2016 - IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. […]
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UKOM appoints Julie Forey as Director of Insight

Bjorn Bojen
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18/04/2016
London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]
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Statement on the adoption of the General Data Protection Regulation

Bjorn Bojen
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13/04/2016
Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]
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One month left to apply for the EACA International Advertising Summer School

Bjorn Bojen
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29/03/2016
There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]
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IAB Europe survey: What is driving or preventing programmatic investment?

Bjorn Bojen
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22/03/2016
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
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Blog

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Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]
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Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]
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Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]
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Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]
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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]
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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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