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Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
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26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
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21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]
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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Bjorn Bojen
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14/09/2016
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]
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European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Bjorn Bojen
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13/09/2016
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]
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BEREC say network-wide ad blocking illegal

Bjorn Bojen
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31/08/2016
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]
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MOAT is looking for a Marketing Manager in London

Bjorn Bojen
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30/08/2016
About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: […]
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Blog

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Member Guest Post with Skai - 'Prime vs Prime': Prime Day Early Access Results

Lauren Wakefield
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01/11/2022
In this week's Member Guest Post we hear from Chris Costello, Senior Director of Marketing Research at Skai. He dives […]
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That's a Wrap! Check out the Highlights and Recordings from the H2 2022 Virtual CTV Event

Lauren Wakefield
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26/10/2022
On 25th October, IAB Europe hosted the H2 2022 Virtual CTV Event, and with almost 300 people in attendance, it […]
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Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
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18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]
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Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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2023 Advanced TV Uncovered by FreeWheel: Marketers stand firm on Advanced TV investments

Marie-Clare Puffett
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13/10/2022
By Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel With high inflation and rising living costs likely to influence consumer […]
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Join the IAB Europe Team! We Have Three New Vacancies

Georgia Cook
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22/09/2022
IAB Europe is recruiting! We are looking for an Industry Programmes & Membership Administrator, a Marketing & Events Coordinator, and […]
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