What is driving digital video advertising adoption? – latest IAB Europe survey
Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of […]
Read More »Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe […]
Read More »IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]
Read More »Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance
Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]
Read More »Danish authorities confirm ad blocking detection doesn't require consent
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]
Read More »Dutch government confirms ad blocking detection is legal
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]
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