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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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Blog

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Member Guest Post with Huawei Ads - The top trends that will shape digital advertising in 2023

Amy Mazzola
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29/11/2022
  In this week’s member guest blog post we caught up with Maria Ramiro of Huawei Ads. Following on from […]
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In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi

Amy Mazzola
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16/11/2022
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]
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That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event

Amy Mazzola
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11/11/2022
  On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, […]
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Now Open! Take Part in our 2022 Annual Members Survey

Amy Mazzola
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10/11/2022
What would you, our members, like to see more of from IAB Europe in 2023? More events, a focus on […]
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Member Guest Post with PubMatic - Supply Chain Transparency & Sustainability

Lauren Wakefield
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08/11/2022
In this week's member guest blog post we caught up with Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic who […]
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Join Our Latest Working Groups! Sustainability Standards & Retail Media

Lauren Wakefield
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03/11/2022
IAB Europe has not one but two new exciting working groups for you to join. Check out the details below […]
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