Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Member News: comScore Receives ABC Accreditation for Content Verification

Bjorn Bojen
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23/05/2016
comScore continues its status as a certified solution for the digital ad market LONDON, UK, 24 May, 2016  – comScore, […]
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At Interact 2016, IAB Europe rewards creativity in advertising with the MIXX Awards !

Bjorn Bojen
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16/05/2016
The MIXX Awards (short for Marketing and Interactive Excellence Awards) reward the best Digital & Mobile and Media campaigns in […]
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Winners announced for the sixth edition of IAB Europe’s Research Awards

Bjorn Bojen
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12/05/2016
Lisbon, 13th May 2016 - IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC […]
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European Online Advertising surpasses TV to record annual spend of €36.4bn

Bjorn Bojen
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10/05/2016
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online […]
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Member News: Adform opens new offices in Turkey and Asia Pacific to service growing demand for ad tech

Bjorn Bojen
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02/05/2016
  Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising […]
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Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards

Bjorn Bojen
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26/04/2016
Brussels, 27 April 2016 - IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. […]
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Blog

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IAB Europe's MIXX & Research Awards 2021 - Deadline Extended!

Helen Mussard
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12/04/2021
Due to numerous requests for extra time, we are happy to announce that the deadline for this year's awards has […]
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Transitioning to a Post Third-Party Cookie Era - Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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08/04/2021
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour online. Nearly all AdTech and […]
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Just One Week To Go! Are You Entering Europe's Leading Awards?

Helen Mussard
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08/04/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

Helen Mussard
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08/04/2021
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  […]
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IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Helen Mussard
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06/04/2021
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure Brand Safety and Ad Quality […]
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Network News: IAB Turkey - New Board Elected

Helen Mussard
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06/04/2021
IAB Turkey's 6th  General Assembly Meeting was held on March 30, 2021. At the General Assembly meeting, after the annual […]
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