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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
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26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
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Blog

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That's a Wrap! Check out the Highlights and Recordings from the H2 2022 Virtual CTV Event

Lauren Wakefield
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26/10/2022
On 25th October, IAB Europe hosted the H2 2022 Virtual CTV Event, and with almost 300 people in attendance, it […]
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Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
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18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]
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Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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2023 Advanced TV Uncovered by FreeWheel: Marketers stand firm on Advanced TV investments

Marie-Clare Puffett
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13/10/2022
By Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel With high inflation and rising living costs likely to influence consumer […]
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Join the IAB Europe Team! We Have Three New Vacancies

Georgia Cook
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22/09/2022
IAB Europe is recruiting! We are looking for an Industry Programmes & Membership Administrator, a Marketing & Events Coordinator, and […]
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Watch The Great Debate on Demand! Recordings and Roundup

Georgia Cook
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21/09/2022
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in […]
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