Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

Bjorn Bojen
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05/06/2016
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]
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Winner Ad Venture Student Competition announced

Bjorn Bojen
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31/05/2016
Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]
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Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

Bjorn Bojen
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29/05/2016
19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]
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IAB Europe response to Platforms Consultation

Bjorn Bojen
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24/05/2016
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]
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European Commission issues e-commerce package of Digital Single Market initiatives

Bjorn Bojen
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24/05/2016
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]
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Member News: comScore Receives ABC Accreditation for Content Verification

Bjorn Bojen
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23/05/2016
comScore continues its status as a certified solution for the digital ad market LONDON, UK, 24 May, 2016  – comScore, […]
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Blog

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Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday!

Helen Mussard
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02/08/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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22/07/2021
The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]
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What’s in the Latest Cookie Guidance from Italy’s Garante?

Lauren Wakefield
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20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
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Member Guest Post with OneTrust - Brave New World: How to Bring Privacy to CTV

Lauren Wakefield
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20/07/2021
In this week's member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as she explores the CTV landscape […]
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Take Part in IAB Europe's Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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13/07/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
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08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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