Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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European Commission issues e-commerce package of Digital Single Market initiatives

Bjorn Bojen
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24/05/2016
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]
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Member News: comScore Receives ABC Accreditation for Content Verification

Bjorn Bojen
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23/05/2016
comScore continues its status as a certified solution for the digital ad market LONDON, UK, 24 May, 2016  – comScore, […]
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ICEEfest boosts the interactive industry in CEE region

Bjorn Bojen
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23/05/2016
ICEEfest - Interactive Central and Eastern Europe Festival - is one of the largest Internet related festivals organized in the CEE […]
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At Interact 2016, IAB Europe rewards creativity in advertising with the MIXX Awards !

Bjorn Bojen
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16/05/2016
The MIXX Awards (short for Marketing and Interactive Excellence Awards) reward the best Digital & Mobile and Media campaigns in […]
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Winners announced for the sixth edition of IAB Europe’s Research Awards

Bjorn Bojen
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12/05/2016
Lisbon, 13th May 2016 - IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC […]
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European Online Advertising surpasses TV to record annual spend of €36.4bn

Bjorn Bojen
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10/05/2016
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online […]
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Blog

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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Helen Mussard
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24/06/2021
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new Privacy Sandbox milestones. In the […]
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Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

Helen Mussard
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21/06/2021
The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion Task Force last April just […]
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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Helen Mussard
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16/06/2021
Recent weeks have seen important milestones in both the European Parliament and the Council of the EU on the proposed […]
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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]
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Member Guest Post with IAB Romania - Harnessing & Understanding the Audio Economy - the Need for Meaningful Content

Lauren Wakefield
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08/06/2021
In this week's member-guest blog post, we caught up with IAB Romania's Director Executive, Ioana Anecu on Clubhouse, the new […]
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IAB Europe, TCF and NOYB’s War On Cookie Banners

Helen Mussard
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04/06/2021
This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]
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