Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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ICEEfest boosts the interactive industry in CEE region

Bjorn Bojen
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23/05/2016
ICEEfest - Interactive Central and Eastern Europe Festival - is one of the largest Internet related festivals organized in the CEE […]
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Member News: comScore Receives ABC Accreditation for Content Verification

Bjorn Bojen
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23/05/2016
comScore continues its status as a certified solution for the digital ad market LONDON, UK, 24 May, 2016  – comScore, […]
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At Interact 2016, IAB Europe rewards creativity in advertising with the MIXX Awards !

Bjorn Bojen
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16/05/2016
The MIXX Awards (short for Marketing and Interactive Excellence Awards) reward the best Digital & Mobile and Media campaigns in […]
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Winners announced for the sixth edition of IAB Europe’s Research Awards

Bjorn Bojen
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12/05/2016
Lisbon, 13th May 2016 - IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC […]
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European Online Advertising surpasses TV to record annual spend of €36.4bn

Bjorn Bojen
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10/05/2016
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online […]
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Member News: Adform opens new offices in Turkey and Asia Pacific to service growing demand for ad tech

Bjorn Bojen
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02/05/2016
  Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising […]
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Blog

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GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

Helen Mussard
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25/03/2021
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]
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Member Guest Blog with Freewheel - The Programmatic Paradox

Lauren Wakefield
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23/03/2021
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations at Freewheel and Lead for […]
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Member Guest Blog with Didomi - The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

Lauren Wakefield
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18/03/2021
In this week's member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at Didomi as she explores the […]
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Just One Month To Go! Have You Entered Europe's Leading Creative & Research Awards?

Helen Mussard
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17/03/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Member Guest Blog with Admitad - It’s All About Data, Is the Advertising Industry Prepared?

Lauren Wakefield
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10/03/2021
In this week's member guest blog post, we welcome Igor Gubin, Region Manager, Europe for Admitad, as he shares key […]
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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Helen Mussard
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08/03/2021
Brussels, 8 March 2021 – Google today agreed to IAB Europe's request to engage in a dialogue on the announcement […]
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