Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Danish authorities confirm ad blocking detection doesn't require consent

Bjorn Bojen
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23/06/2016
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]
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Dutch government confirms ad blocking detection is legal

Bjorn Bojen
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22/06/2016
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]
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Clear evolution of programmatic strategy across markets

Bjorn Bojen
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20/06/2016
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]
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IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Bjorn Bojen
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13/06/2016
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]
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Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Bjorn Bojen
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07/06/2016
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]
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Ad Blocking Detection Guidance

Bjorn Bojen
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06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
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Blog

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IAB Europe Network Guest Blog Post with TAG - Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

Lauren Wakefield
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16/08/2021
In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the Trust Accountability Group (TAG) discusses […]
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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

Helen Mussard
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12/08/2021
In September, IAB Europe will be hosting a series of physical and virtual events to discuss and debate trust and […]
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Want To Join The IAB Europe Team? New Role - Digital Advertising Analyst

Helen Mussard
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10/08/2021
Location: Remote (EU-27)/Brussels/London IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created role is a unique opportunity […]
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How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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05/08/2021
Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
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Member Guest Post with IAS - The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

Lauren Wakefield
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04/08/2021
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
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Want To Join The IAB Europe Team? New Position - Marketing and Industry Programmes Coordinator

Helen Mussard
|
03/08/2021
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]
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