Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Danish authorities confirm ad blocking detection doesn't require consent

Bjorn Bojen
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23/06/2016
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]
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Dutch government confirms ad blocking detection is legal

Bjorn Bojen
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22/06/2016
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]
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Clear evolution of programmatic strategy across markets

Bjorn Bojen
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20/06/2016
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]
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IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Bjorn Bojen
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13/06/2016
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]
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Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Bjorn Bojen
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07/06/2016
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]
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Ad Blocking Detection Guidance

Bjorn Bojen
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06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
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Blog

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Member Guest Post with IAB Romania - Harnessing & Understanding the Audio Economy - the Need for Meaningful Content

Lauren Wakefield
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08/06/2021
In this week's member-guest blog post, we caught up with IAB Romania's Director Executive, Ioana Anecu on Clubhouse, the new […]
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IAB Europe, TCF and NOYB’s War On Cookie Banners

Helen Mussard
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04/06/2021
This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]
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Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]
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Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]
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Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]
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Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]
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