Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

Bjorn Bojen
|
28/06/2016
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]
Read More »

Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

Bjorn Bojen
|
27/06/2016
Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]
Read More »

Danish authorities confirm ad blocking detection doesn't require consent

Bjorn Bojen
|
23/06/2016
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]
Read More »

Dutch government confirms ad blocking detection is legal

Bjorn Bojen
|
22/06/2016
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]
Read More »

Clear evolution of programmatic strategy across markets

Bjorn Bojen
|
20/06/2016
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]
Read More »

IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Bjorn Bojen
|
13/06/2016
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]
Read More »
1 … 59 60 61 62 63 … 70

Blog

VIEW ALL BLOG POSTS

How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
|
05/08/2021
Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
Read More »

Member Guest Post with IAS - The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

Lauren Wakefield
|
04/08/2021
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
Read More »

Want To Join The IAB Europe Team? New Position - Marketing and Industry Programmes Coordinator

Helen Mussard
|
03/08/2021
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]
Read More »

Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday!

Helen Mussard
|
02/08/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
Read More »

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
|
22/07/2021
The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]
Read More »

What’s in the Latest Cookie Guidance from Italy’s Garante?

Lauren Wakefield
|
20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
Read More »
1 … 59 60 61 62 63 … 107
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram