Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Ad Blocking Detection Guidance

Bjorn Bojen
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06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

Bjorn Bojen
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05/06/2016
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]
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Winner Ad Venture Student Competition announced

Bjorn Bojen
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31/05/2016
Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]
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Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

Bjorn Bojen
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29/05/2016
19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]
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IAB Europe response to Platforms Consultation

Bjorn Bojen
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24/05/2016
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]
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European Commission issues e-commerce package of Digital Single Market initiatives

Bjorn Bojen
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24/05/2016
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]
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Blog

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Just One Week To Go! Are You Entering Europe's Leading Awards?

Helen Mussard
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08/04/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

Helen Mussard
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08/04/2021
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  […]
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IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Helen Mussard
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06/04/2021
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure Brand Safety and Ad Quality […]
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Network News: IAB Turkey - New Board Elected

Helen Mussard
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06/04/2021
IAB Turkey's 6th  General Assembly Meeting was held on March 30, 2021. At the General Assembly meeting, after the annual […]
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Member Guest Post with Xandr - The Free Internet Conundrum

Lauren Wakefield
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06/04/2021
In this week's member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, as she shares her thoughts […]
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Member Guest Post with Samsung Ads - Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

Lauren Wakefield
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29/03/2021
In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, as he shares new exclusive […]
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