Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Programmatic Panel @DMEXCO - Programmatic advertising in Europe: Spend, strategies and models for the future - September 14th, 13.00, Seminar 2

Bjorn Bojen
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31/07/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]
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Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Bjorn Bojen
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18/07/2016
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January […]
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What is driving digital video advertising adoption? – latest IAB Europe survey

Bjorn Bojen
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10/07/2016
Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of […]
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Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

Bjorn Bojen
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04/07/2016
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe […]
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IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

Bjorn Bojen
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28/06/2016
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]
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Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

Bjorn Bojen
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27/06/2016
Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]
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Blog

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Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

Lauren Wakefield
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02/09/2021
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]
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Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

Lauren Wakefield
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02/09/2021
2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]
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IAB Europe Launches New TCF Vendor Compliance Programme

Lauren Wakefield
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26/08/2021
As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]
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Join IAB Europe at DMEXCO @home 2021

Lauren Wakefield
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26/08/2021
On September 7 & 8, major brands and representatives from the digital economy will come together at Europe’s leading digital […]
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Member Guest Post with Admitad - The New World Order: No Cookies, No Gain? New Rule Book to be Designed

Lauren Wakefield
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24/08/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he shares his […]
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IAB Europe is Hiring! Find Out How You Can Join the Team Today

Lauren Wakefield
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19/08/2021
IAB Europe has, not one, but two exciting new roles available to join our team! So, if you or someone […]
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