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News

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IAB Europe White Paper: Native Advertising and Content Marketing

Bjorn Bojen
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08/12/2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]
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How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
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07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
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23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Blog

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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

Georgia Cook
|
13/06/2022
IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based privacy team. The role will […]
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Interact 2022 Attendee Tells All

Georgia Cook
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13/06/2022
On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in Madrid after a two-year virtual […]
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Interact 2022 - That’s a Wrap!

Georgia Cook
|
10/06/2022
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]
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Interact 2022 - Day Two Highlights

Georgia Cook
|
10/06/2022
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]
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Interact 2022 - Day One Highlights

Georgia Cook
|
10/06/2022
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]
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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

Georgia Cook
|
26/05/2022
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 […]
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