Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

Bjorn Bojen
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27/07/2017
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
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Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Bjorn Bojen
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19/07/2017
Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]
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Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Bjorn Bojen
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12/07/2017
Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]
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IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Bjorn Bojen
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06/07/2017
Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]
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IAB Europe Press release: Latest AdEx Benchmark Report Details Continued Shift to Mobile and Video Advertising

Bjorn Bojen
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28/06/2017
Brussels, 29 June 2016 – IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 […]
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IAB Europe Press release: IAB Europe elects New Board of Directors for 2017-2019

Bjorn Bojen
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30/05/2017
Brussels, 31 May 2017 - Ahead of the 11th edition of Interact, IAB Europe's flagship conference in Amsterdam last week, IAB Europe […]
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Blog

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A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Georgia Cook
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24/03/2022
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC I am delighted to be […]
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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Lauren Wakefield
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11/03/2022
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed […]
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IAB Europe’s Unmissable Upcoming Events!

Georgia Cook
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01/03/2022
We have had a brilliant start to the year with several insightful, thought-provoking events taking place, but the best is […]
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IAB Europe Awards Early Bird Deadline is just 10 Days Away!

Georgia Cook
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01/03/2022
The Early Bird Deadline for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards is fast approaching! Enter […]
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Data Clean Rooms: A Promising Prospect

Georgia Cook
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24/02/2022
In this week's guest blog post, we have Filippo Gramigna, CEO at Audiencerate diving into the world of data clean […]
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