Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Bjorn Bojen
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19/07/2017
Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]
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Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Bjorn Bojen
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12/07/2017
Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]
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IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Bjorn Bojen
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06/07/2017
Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]
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IAB Europe Press release: Latest AdEx Benchmark Report Details Continued Shift to Mobile and Video Advertising

Bjorn Bojen
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28/06/2017
Brussels, 29 June 2016 – IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 […]
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IAB Europe Press release: IAB Europe elects New Board of Directors for 2017-2019

Bjorn Bojen
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30/05/2017
Brussels, 31 May 2017 - Ahead of the 11th edition of Interact, IAB Europe's flagship conference in Amsterdam last week, IAB Europe […]
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Press release: IAB Europe endorses DIMAQ, the programme setting the standards of knowledge and competencies in the sector of digital marketing

Bjorn Bojen
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29/05/2017
Brussels, 30th June - DIMAQ (Digital Marketing Qualification) certification is going to be introduced in Slovenia, Romania, Greece, Cyprus, Serbia, Montenegro, […]
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Blog

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That’s a Wrap! IAB Europe 2021 Highlights

Georgia Cook
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16/12/2021
The always delightful Christmas celebrations are upon us and a new year is fast approaching. As we ready ourselves for […]
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Member Guest Post with The Trade Desk - Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

Georgia Cook
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14/12/2021
In this week's member blog post, we hear from Philippa Snare, SVP EMEA at The Trade Desk. Philippa is urging […]
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The True Value of Digital Advertising Has Come into Sharp Relief

Lauren Wakefield
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10/12/2021
In this blog post, as featured in the EU Observer, IAB Europe's Director, Public Policy, Greg Mroczkowski, shares what has […]
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IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

Marie-Clare Puffett
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08/12/2021
One of the key objectives of IAB Europe and the National IABs is to build a sustainable future for digital […]
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Help Us Uncover the State of Online Video with PubMatic

Marie-Clare Puffett
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01/12/2021
IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their latest Online Video Survey! The […]
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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Lauren Wakefield
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24/11/2021
Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November at the most recent monthly […]
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