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IAB Europe’s Interact 2018 showcases a unique mix of speakers looking to disrupt and reinvent digital advertising – an industry that contributes to €526 bn annually to the EU economy

Bjorn Bojen
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10/04/2018
Business growth in the European Union depends on digital advertising, which contributes €526 billion annually to the EU economy and […]
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IAB Europe webinar: Blockchain and its impact on the digital advertising ecosystem - 23 April 2018

Bjorn Bojen
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09/04/2018
  16:00 CEST / 15:00 BST 23 April 2018 Join this webinar to get a better understanding of blockchain technology […]
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Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
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Press Release: The Evolving Marketer

Bjorn Bojen
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02/04/2018
Global CMOs appreciating the rise in status but feeling the pressure in new study from NewBase •    Only four in […]
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Press release: IAB Turkey Releases 2017 Digital Ad Spend

Bjorn Bojen
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28/03/2018
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate […]
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Transparency & Consent Framework - Keeping the ball rolling

Bjorn Bojen
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22/03/2018
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]
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Blog

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IAB Europe Welcomes New Retailers to its Retail Media Working Group

Amy Mazzola
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31/08/2023
  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]
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IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]
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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]
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IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]
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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]
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Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]
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