Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Webinar Recording: GDPR Webinar Series I - GDPR compliance

Bjorn Bojen
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11/10/2017
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]
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Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Bjorn Bojen
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10/10/2017
Global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to survey […]
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Press release: IAB Turkey releases 2017 half year digital ad revenue

Bjorn Bojen
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10/10/2017
DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST HALF OF 2017 According to […]
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8 European associations ask MEPs to recognise the right of online services to decide their business model

Bjorn Bojen
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09/10/2017
On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]
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Industry Coalition for Data Protection writes letter to MEPs on ePrivacy

Bjorn Bojen
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02/10/2017
On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]
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Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
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13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
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Blog

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Interact 2022 - Day Two Highlights

Georgia Cook
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10/06/2022
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]
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Interact 2022 - Day One Highlights

Georgia Cook
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10/06/2022
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]
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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

Georgia Cook
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26/05/2022
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 […]
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Virtual Programmatic Day Wrap Up!

Georgia Cook
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20/05/2022
Well, that's a wrap on the first Virtual Programmatic Day of 2022! The event brought together industry experts and thought-leaders […]
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Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Lauren Wakefield
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19/05/2022
Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the digital advertising industry. A lack […]
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IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced

Georgia Cook
|
17/05/2022
IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research […]
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