Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Bjorn Bojen
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30/07/2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
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Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

Bjorn Bojen
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27/07/2017
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
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Blog

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IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

Marie-Clare Puffett
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08/12/2021
One of the key objectives of IAB Europe and the National IABs is to build a sustainable future for digital […]
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Help Us Uncover the State of Online Video with PubMatic

Marie-Clare Puffett
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01/12/2021
IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their latest Online Video Survey! The […]
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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Lauren Wakefield
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24/11/2021
Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November at the most recent monthly […]
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Member Guest Post with Audiencerate - How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

Georgia Cook
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23/11/2021
  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. Filippo is diving into the […]
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Have Your Say in IAB Europe's Annual Industry Polls

Lauren Wakefield
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18/11/2021
Have your say in IAB Europe’s Annual Industry Polls - Brand Safety and Post Third-Party Cookie IAB Europe has launched […]
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Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

Georgia Cook
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18/11/2021
IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming weeks. With leading industry experts, […]
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