Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Bjorn Bojen
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10/10/2017
Global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to survey […]
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Press release: IAB Turkey releases 2017 half year digital ad revenue

Bjorn Bojen
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10/10/2017
DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST HALF OF 2017 According to […]
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8 European associations ask MEPs to recognise the right of online services to decide their business model

Bjorn Bojen
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09/10/2017
On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]
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Industry Coalition for Data Protection writes letter to MEPs on ePrivacy

Bjorn Bojen
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02/10/2017
On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]
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Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
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13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
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12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
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Blog

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The Four Pillars of the Future Advertising Ecosystem

Georgia Cook
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05/01/2022
We are jumping into the new year with a wonderful new guest blog post from one of our members, Audiencerate. […]
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Writing Those New Year's Resolutions? Add ‘Join an IAB Europe Committee’ to the List

Georgia Cook
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04/01/2022
After a relaxing Christmas break, it’s time to consider what the new year has to offer. 2022 could be the […]
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Will There Be Retail-Santa This Year?

Georgia Cook
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20/12/2021
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the changing retail landscape and the […]
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That’s a Wrap! IAB Europe 2021 Highlights

Georgia Cook
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16/12/2021
The always delightful Christmas celebrations are upon us and a new year is fast approaching. As we ready ourselves for […]
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Member Guest Post with The Trade Desk - Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

Georgia Cook
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14/12/2021
In this week's member blog post, we hear from Philippa Snare, SVP EMEA at The Trade Desk. Philippa is urging […]
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The True Value of Digital Advertising Has Come into Sharp Relief

Lauren Wakefield
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10/12/2021
In this blog post, as featured in the EU Observer, IAB Europe's Director, Public Policy, Greg Mroczkowski, shares what has […]
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