Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Bjorn Bojen
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02/02/2018
Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed as a one-stop shop for […]
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Disrupt. Adapt. Reinvent. – Early Bird Passes are now available for Interact 2018!

Bjorn Bojen
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01/02/2018
We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. Digital is accepted as […]
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Index Exchange Renewed Mission

Bjorn Bojen
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18/01/2018
Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will […]
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Interact 2018: Registration is now open. Take advantage of the Super Early Bird Pass!

Bjorn Bojen
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15/01/2018
We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. In this time of […]
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Coalition for Better Ads to Introduce Better Ads Experience Program

Bjorn Bojen
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18/12/2017
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants […]
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MIXX Awards Europe 2018 open for entries

Bjorn Bojen
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05/12/2017
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to […]
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Blog

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That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

Georgia Cook
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05/05/2022
On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with over 200 people in attendance, […]
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Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies - Going Beyond Owned Intelligence

Lauren Wakefield
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27/04/2022
In this week's member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, as she analyses McKinsey's recent […]
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Interact 2022 - Just One Week Left to Secure Your Early Bird Tickets!

Lauren Wakefield
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21/04/2022
IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th - 26th May 2022 in […]
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A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022

Georgia Cook
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30/03/2022
Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to announce that I am to […]
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The Latest Updated Guide to the Post Third-Party Cookie Era - What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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24/03/2022
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’. The Guide has been […]
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A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Georgia Cook
|
24/03/2022
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC I am delighted to be […]
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