Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Transparency & Consent Framework - Keeping the ball rolling

Bjorn Bojen
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22/03/2018
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]
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Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of Artificial Intelligence 

Bjorn Bojen
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20/03/2018
IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide a realistic view of how […]
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IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment

Bjorn Bojen
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08/03/2018
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in […]
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Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Bjorn Bojen
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26/02/2018
Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with highly engaging and interactive features   […]
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Advertising industry takes joint stance on fake news and online disinformation

Bjorn Bojen
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23/02/2018
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter […]
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IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018

Bjorn Bojen
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06/02/2018
  You can watch the recording of this event here. Following the success of the first Virtual Programmatic Day in […]
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Blog

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AdEx 2021 Report – Key Facts & Stats Videos

Georgia Cook
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07/07/2022
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!  Released on 2nd July 2022, the report is the definitive […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing

Lauren Wakefield
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05/07/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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Get Involved In Industry & Policy Initiatives - Join An IAB Europe Committee!

Georgia Cook
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16/06/2022
Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to connect and collaborate […]
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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

Georgia Cook
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13/06/2022
IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based privacy team. The role will […]
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Interact 2022 Attendee Tells All

Georgia Cook
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13/06/2022
On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in Madrid after a two-year virtual […]
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Interact 2022 - That’s a Wrap!

Georgia Cook
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10/06/2022
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]
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