Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: IAB Turkey Releases 2017 Digital Ad Spend

Bjorn Bojen
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28/03/2018
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate […]
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Transparency & Consent Framework - Keeping the ball rolling

Bjorn Bojen
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22/03/2018
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]
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Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of Artificial Intelligence 

Bjorn Bojen
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20/03/2018
IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide a realistic view of how […]
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IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment

Bjorn Bojen
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08/03/2018
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in […]
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Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Bjorn Bojen
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26/02/2018
Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with highly engaging and interactive features   […]
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Advertising industry takes joint stance on fake news and online disinformation

Bjorn Bojen
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23/02/2018
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter […]
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Blog

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Member Guest Post with PubMatic - Supply Chain Transparency & Sustainability

Lauren Wakefield
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08/11/2022
In this week's member guest blog post we caught up with Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic who […]
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Join Our Latest Working Groups! Sustainability Standards & Retail Media

Lauren Wakefield
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03/11/2022
IAB Europe has not one but two new exciting working groups for you to join. Check out the details below […]
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Member Guest Post with Skai - 'Prime vs Prime': Prime Day Early Access Results

Lauren Wakefield
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01/11/2022
In this week's Member Guest Post we hear from Chris Costello, Senior Director of Marketing Research at Skai. He dives […]
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That's a Wrap! Check out the Highlights and Recordings from the H2 2022 Virtual CTV Event

Lauren Wakefield
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26/10/2022
On 25th October, IAB Europe hosted the H2 2022 Virtual CTV Event, and with almost 300 people in attendance, it […]
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Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
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18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]
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Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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