Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
|
26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
Read More »

Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
|
21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]
Read More »

IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
|
11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]
Read More »

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
Read More »

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
Read More »

IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
|
05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]
Read More »
1 … 44 45 46 47 48 … 75

Blog

VIEW ALL BLOG POSTS

Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
|
07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]
Read More »

Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
|
30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]
Read More »

We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
|
29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
Read More »

Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
|
22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
Read More »

That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
|
15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
Read More »

Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
|
02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
Read More »
1 … 44 45 46 47 48 … 121
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram