Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Vendors and Consent Management Providers are invited to register to participate in IAB Europe's Transparency and Consent Framework

Bjorn Bojen
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11/04/2018
The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of […]
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IAB Europe’s Interact 2018 showcases a unique mix of speakers looking to disrupt and reinvent digital advertising – an industry that contributes to €526 bn annually to the EU economy

Bjorn Bojen
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10/04/2018
Business growth in the European Union depends on digital advertising, which contributes €526 billion annually to the EU economy and […]
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IAB Europe webinar: Blockchain and its impact on the digital advertising ecosystem - 23 April 2018

Bjorn Bojen
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09/04/2018
  16:00 CEST / 15:00 BST 23 April 2018 Join this webinar to get a better understanding of blockchain technology […]
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Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
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Press Release: The Evolving Marketer

Bjorn Bojen
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02/04/2018
Global CMOs appreciating the rise in status but feeling the pressure in new study from NewBase •    Only four in […]
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Press release: IAB Turkey Releases 2017 Digital Ad Spend

Bjorn Bojen
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28/03/2018
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate […]
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Blog

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Skai Bring Us a Monthly Paid Media Spend Snapshot – July 2022

Georgia Cook
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09/08/2022
Curious to know how retail media, paid search and paid social performed over the course of July? Chris Costello, Senior […]
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Let’s Make Diversity And Inclusion A Cross-Industry Effort

Georgia Cook
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02/08/2022
‘It is widely documented that parts of the media industry have struggled to recruit a workforce that mirrors society. Thankfully, […]
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IAB Europe and FreeWheel Dive into Brand Safety

Georgia Cook
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01/08/2022
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that: Privacy concerns are more of […]
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Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
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25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
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The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
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