Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth

Bjorn Bojen
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19/04/2018
Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior Leaders TORONTO, April 11, 2018 […]
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Vendors and Consent Management Providers are invited to register to participate in IAB Europe's Transparency and Consent Framework

Bjorn Bojen
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11/04/2018
The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of […]
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IAB Europe’s Interact 2018 showcases a unique mix of speakers looking to disrupt and reinvent digital advertising – an industry that contributes to €526 bn annually to the EU economy

Bjorn Bojen
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10/04/2018
Business growth in the European Union depends on digital advertising, which contributes €526 billion annually to the EU economy and […]
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IAB Europe webinar: Blockchain and its impact on the digital advertising ecosystem - 23 April 2018

Bjorn Bojen
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09/04/2018
  16:00 CEST / 15:00 BST 23 April 2018 Join this webinar to get a better understanding of blockchain technology […]
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Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
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Press Release: The Evolving Marketer

Bjorn Bojen
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02/04/2018
Global CMOs appreciating the rise in status but feeling the pressure in new study from NewBase •    Only four in […]
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Blog

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It’s time for the 2023 E-commerce Germany Awards!

Lauren Wakefield
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02/12/2022
The E-commerce Germany Awards are back and better than ever! This year, the contest starts on December 1st, so make […]
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Now Open! Take Part in IAB Europe’s State of Readiness - Sustainability in Digital Advertising Survey

Amy Mazzola
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30/11/2022
  Environment impact , Carbon reduction, Social justice. Sustainability is a key topic moving into 2023! IAB Europe’s Sustainability Standards […]
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Member Guest Post with Huawei Ads - The top trends that will shape digital advertising in 2023

Amy Mazzola
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29/11/2022
  In this week’s member guest blog post we caught up with Maria Ramiro of Huawei Ads. Following on from […]
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In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi

Amy Mazzola
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16/11/2022
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]
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That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event

Amy Mazzola
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11/11/2022
  On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, […]
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Now Open! Take Part in our 2022 Annual Members Survey

Amy Mazzola
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10/11/2022
What would you, our members, like to see more of from IAB Europe in 2023? More events, a focus on […]
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