Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Data Act vs GDPR: Industry Representatives Warn of Conflicts and Call for a Level Playing Field

Lauren Wakefield
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27/04/2023
27th April 2023. Brussels, Belgium: IAB Europe, the leading European-level association for the digital advertising and marketing ecosystem, signed today […]
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IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings

Lauren Wakefield
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15/03/2023
BRUSSELS, BELGIUM - 15 March 2023: IAB Europe confirmed today that the APD has voluntarily suspended the six-month implementation period […]
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IAB Europe Announces Results of its 2023 Brand Safety Poll

Amy Mazzola
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09/03/2023
Privacy, transparency and sustainability are now more of a challenge than brand safety 9th March 2023, Brussels: IAB Europe, the […]
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IAB Europe Seeks Court Decision on Validation Of The Action Plan as it Moves Forward With TCF Evolutions

Lauren Wakefield
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10/02/2023
BRUSSELS, BELGIUM - 10th February 2023: IAB Europe confirmed today that it has lodged a formal request for interim measures […]
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IAB Europe Announces Flagship Conference Interact 2023 Will Take Place in Madrid

Lauren Wakefield
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08/02/2023
Europe’s Greatest Digital Minds to Gather at IAB Europe’s Flagship Conference: Interact 2023 On 23-24 May in Madrid, Spain, one […]
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IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report

Lauren Wakefield
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02/02/2023
Sustainability is one of the top three challenges for digital advertising businesses   51% of digital advertising businesses don’t currently measure […]
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Blog

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Introducing IAB Europe’s Retail Media Roundtable - A New Podcast Mini-Series

Lauren Wakefield
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31/01/2025
Retail Media continues to grow at a rapid pace, remaining one of the industry's hottest topics this year. Staying ahead […]
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Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

Lauren Wakefield
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30/01/2025
IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers […]
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One Week to Go: Discover the Sessions Redefining Digital Advertising!

Nicole Laleva
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28/01/2025
The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy […]
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Driving Retail Media Forward: Key Takeaways from IAB Europe’s Q1 2025 Retailer Leaders’ Council 

Lauren Wakefield
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27/01/2025
What a start to 2025! On 22nd January, we headed to London for our first Retailer Council for the year, […]
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Meet the EU Policymakers Driving the Future of Digital Advertising at Advertising Horizons

Nicole Laleva
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23/01/2025
IAB Europe is proud to announce the participation of distinguished policymakers and EU leaders at Advertising Horizons: Fuelling Europe’s Digital […]
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Advertising Horizons 2025: Five Reasons to Attend the Must-Attend Policy Event of the Year

Lauren Wakefield
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21/01/2025
Have you secured your space to attend Advertising Horizons 2025? Taking place on 4th February in Brussels, IAB Europe’s flagship […]
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