Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Industry coalition calls for a better alignment of the Data Act with the current data protection legal framework

Amy Mazzola
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25/01/2023
  IAB Europe this week signed an industry joint letter addressed to the Members of the Committee of Civil Liberties, […]
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IAB Europe Reacts To Belgian Data Authority's Validation Of Its Action Plan

Helen Mussard
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12/01/2023
BRUSSELS, BELGIUM - 12th January 2023: The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated […]
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New Research from IAB Europe and Microsoft on Retail Media in Europe

Marie-Clare Puffett
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13/12/2022
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]
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IAB Canada Launch the Transparency Consent Framework (TCF) Canada - Press Release

Amy Mazzola
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29/11/2022
  IAB Europe has been working with IAB Canada and IAB Techlab to build the Transparency and Consent Framework (TCF) […]
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IAB Europe Launches new Retail Media Working Group

Marie-Clare Puffett
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13/10/2022
Unifying Retail Media Leaders Across Europe To Enable Collaboration, Education, Insights and Standards 13th October 2022, Brussels, Belgium, IAB Europe, […]
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IAB Europe Reacts to Belgian Data Protection Authority's Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality

Lauren Wakefield
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07/10/2022
BRUSSELS, BELGIUM - 7th October 2022: The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to […]
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Blog

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Unlock Your Professional Potential with IAB Europe Training – Exclusive Discounts for Members!

Lauren Wakefield
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12/12/2024
Are you ready to elevate your skills and master the digital future? IAB Europe Training is here to help you […]
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IAB Europe and the IAB Release Final In-Store Retail Media Standards

Lauren Wakefield
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03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]
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[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

Nicole Laleva
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02/12/2024
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]
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Driving Transformative Change - All You Need to Know about the IAB Europe Training Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]
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[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]
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How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Nicole Laleva
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27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]
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