[Guest Member Blog Post] IAB In-Store Retail Media Standards: Advertima’s Best-In-Class Approach
In this week's Guest Member Blog Post, we hear from Andreas Sofos, Senior Director Data Science, Advertima as he shares […]
Read More »Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!
Lauren Wakefield
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06/05/2025
The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]
Read More »Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising
Lauren Wakefield
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02/05/2025
Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]
Read More »[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend
Lauren Wakefield
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02/05/2025
In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]
Read More »101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee
Lauren Wakefield
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01/05/2025
As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]
Read More »[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok
Lauren Wakefield
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30/04/2025
In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]
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