Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Celebrating Excellence in Digital Advertising: IAB Europe's 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award Winners Revealed

Amy Mazzola
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24/05/2023
  Brussels, Belgium, 24th May 2023 - IAB Europe, the leading association for the digital advertising and marketing industry, is […]
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IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

Lauren Wakefield
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23/05/2023
European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn Total Display Accounts for 50% of Total […]
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IAB Europe Releases Guide to Attention in Digital Marketing

Amy Mazzola
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18/05/2023
18 May 2023 Brussels, Belgium - Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of […]
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TCF 2.2 Launches! All You Need To Know

Amy Mazzola
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16/05/2023
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 20th 2023. More information here In order to […]
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Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2023!

Amy Mazzola
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11/05/2023
  Winners Will be Announced on 23rd May at IAB Europe’s Annual Conference Interact! 11th May, 2023, Brussels, Belgium: IAB […]
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Data Act vs GDPR: Industry Representatives Warn of Conflicts and Call for a Level Playing Field

Lauren Wakefield
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27/04/2023
27th April 2023. Brussels, Belgium: IAB Europe, the leading European-level association for the digital advertising and marketing ecosystem, signed today […]
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Blog

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Advertising Amidst Adversity: War Diaries from IAB Ukraine - The Night is Dark and Full of Terrors

Lauren Wakefield
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02/04/2025
Anastasiya Baydachenko, CEO of IAB Ukraine continues to share her firsthand experiences of navigating the digital advertising industry in Ukraine […]
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Post-Webinar Review: IAB Europe's The Great Debate: Sustainability

Nicole Laleva
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27/03/2025
On the 20th March, IAB Europe’s The Great Debate: Sustainability brought together industry leaders for a lively discussion on the […]
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Last Chance: Early Bird Tickets for Interact 2025 – Why You Need to Be There?

Nicole Laleva
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25/03/2025
The countdown is on! Early Bird pricing for Interact 2025 ends on 29th March, and this is your final opportunity […]
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Spotlighting the Women of IAB Europe – Meet Our Industry Development & Insights Director Marie-Clare Puffett

Lauren Wakefield
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24/03/2025
In recognition of International Women’s Day 2025, IAB Europe is celebrating the incredible women who help shape our organisation and […]
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#OMR25: The Festival for the Digital Universe!

Nicole Laleva
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24/03/2025
The OMR Festival in Hamburg is one of the largest and most important events in the online marketing and digital […]
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Spotlighting the Women of IAB Europe – Meet Our Senior Project Manager Ioana Mardare 

Lauren Wakefield
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21/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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