Webinar overview: In this webinar Kantar review key findings from their ad equity research and reveal why consumers are so positive about ads on certain digital media platforms. We also hear from TikTok and Twitch about how brands can best take advantage of these exciting media spaces.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]