Webinar overview: This webinar explores all things #TikTok. From its mission of inspiring #creativity and joy, and what makes its vibrant, diverse, and engaged community of 100m users across Europe, and a suite of performance-driven ad products, such a powerful opportunity for brands, right through to how it ensures user safety. You will be sure to get all of the insider tips and tricks on how to ‘TikTok’ using best-practice examples from those who are leading the way.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]