The era of relying on traditional third-party cookies is coming to a close. By the end of 2024, leading platforms will bid farewell to these conventional tools, reshaping the digital marketing landscape. This shift will impact how businesses identify their target audience, deliver advertisements, and gauge the effectiveness of their online campaigns. As the deadline for third-party cookies approaches, we dove into how companies from across the ecosystem are gearing up for this transformation and how TikTok can provide the solutions marketers need to thrive in this evolving landscape.
Watch below for a candid discussion and audience Q&A on the past, present and future of data connections, and learn how your business can prepare for the changes to come.
IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]