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[Watch on Demand]  IAB Europe Industry Insider with TikTok: The New Foundations of Performance

Nov 29,2023
Amy Mazzola

The era of relying on traditional third-party cookies is coming to a close. By the end of 2024, leading platforms will bid farewell to these conventional tools, reshaping the digital marketing landscape. This shift will impact how businesses identify their target audience, deliver advertisements, and gauge the effectiveness of their online campaigns. As the deadline for third-party cookies approaches, we dove into how companies from across the ecosystem are gearing up for this transformation and how TikTok can provide the solutions marketers need to thrive in this evolving landscape.

Watch below for a candid discussion and audience Q&A on the past, present and future of data connections, and learn how your business can prepare for the changes to come.

Watch here

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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