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Verve Group’s Study on Contextual Targeting with TPA

Jul 27,2023
Amy Mazzola


Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has a short shelf life, becoming "old news" before it's even indexed.

New research from TPA Digital compared three leading contextual solutions (including Verve Group’s  Moments. AI™) by measuring content relevance and recency.

The takeaway? Marketers should set a higher bar for accuracy and freshness in their contextual campaigns. Click below to download the report.

Download here

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