A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a […]
Amy Mazzola
Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has a short shelf life, becoming "old news" before it's even indexed.
New research from TPA Digital compared three leading contextual solutions (including Verve Group’s Moments. AI™) by measuring content relevance and recency.
The takeaway? Marketers should set a higher bar for accuracy and freshness in their contextual campaigns. Click below to download the report.
A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a […]
In this IAB Europe Explains video our Data Analyst and Sustainability Lead, Dimitris Beis, explains how the Digital Channels side […]
In order to understand the status of retail media across Europe on both the buy-side and sell-side, IAB Europe’s Retail […]
