Interactive Advertising Bureau
post thumbnail

Verve Group’s Study on Contextual Targeting with TPA

Jul 27,2023
Amy Mazzola
KnowledgeHub

 

Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has a short shelf life, becoming "old news" before it's even indexed.

New research from TPA Digital compared three leading contextual solutions (including Verve Group’s  Moments. AI™) by measuring content relevance and recency.

The takeaway? Marketers should set a higher bar for accuracy and freshness in their contextual campaigns. Click below to download the report.

Download here

Related posts

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

On 9th May, IAB Spain celebrated its Sustainability Day 2024 where they shared their latest Sustainable Digital Advertising Guide. The […]

Read More
The FAST & The Curious Report by Samsung Ads

The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]

Read More
[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

On April 23rd, 2024 we went to the vibrant city of Amsterdam, Netherlands for our 2024 Great Debate on Retail […]

Read More
1 2 3 83
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram