From post-COVID recovery to new monetization opportunities, 2022 is a big year. Are you ready?
Smaato’s 2022 Global Digital Advertising Trends Report dives into key digital advertising trends that are driving the industry forward this year. This mix of proprietary analysis and extensive industry research bring you answers all in one place. Publishers who want to deliver powerful monetization strategies will benefit from this in-depth look at creative ways to monetize inventory. The report also shares key opportunities for Marketers and Advertisers who want to reach global audiences and combat banner blindness. Get your free copy here.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]