Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel. With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels. By establishing secure data partnerships with retailers, advertisers can achieve the precision of cookie-based targeting and benefit from consistent processes and standardised reporting metrics, both of which are crucial to keeping up with a changing landscape.
PubMatic has produced this new guide to help you explore:
IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]