Interactive Advertising Bureau
post thumbnail

PubMatic’s Building a Commerce Media Strategy – Now & Beyond Report

Nov 30,2023
Amy Mazzola

Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel. With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels. By establishing secure data partnerships with retailers, advertisers can achieve the precision of cookie-based targeting and benefit from consistent processes and standardised reporting metrics, both of which are crucial to keeping up with a changing landscape.

PubMatic has produced this new guide to help you explore:

  • What advertisers want when it comes to commerce media
  • The current commerce media opportunities for media buyers
  • The role of commerce media data
  • Best practises for commerce media campaigns
  • Industry experts’ opinions on the future of commerce media

Download Here

Related posts

The State of Retail Media in France

Now on the 31st edition, the digital marketing investments in France report has been released with a dedicated section on […]

Read More
IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards.  The […]

Read More
IAB Spain’s Digital Media Advertising Investment Report 2024

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration […]

Read More
1 2 3 78

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram