New Global Insights Report 2021 From DoubleVerify - Driving Media Quality and Performance Worldwide

Jul 20,2021

Lauren Wakefield

Ad fraudBrand SuitabilityKnowledgeHubViewability

DoubleVerify’s 2021 Global Insights Report uncovers actionable insights for advertisers to maximise impact on their media investment. In this report, they offer market-by-market analysis and the state of brand suitability, fraud, viewability, and performance from more than a trillion impressions, delivered in 80 markets, across 2,100+ brands.

2021 Global Findings Include:

104% increase in mobile web impression volume
87% increase in CTV impression volume
Overall fraud is down 30%, but fraudsters are finding crafty ways to target mobile app video and CTV
49% decrease in brand suitability violation rate for advertisers who have adopted DV Video Filtering
Quality on programmatic buys now matches that of publisher buys

Download the report here!

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New Global Insights Report 2021 From DoubleVerify - Driving Media Quality and Performance Worldwide

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