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Interact Online Virtual Event - Panel & Keynote Videos

Jun 10,2020
Helen Mussard

On 3rd June, IAB Europe hosted its flagship event Interact, virtually! Given the  circumstances regarding the COVID-19 pandemic, IAB Europe took the decision to postpone its flagship annual event, Interact, until 2021, and host a virtual event.

Thanks to the event partners Adform, Google and OneTrust IAB Europe was able to connect nearly a thousand people to hear panel discussions and keynotes on topics including sustainable advertising, the future of work, 2020 digital investment and changing roles and responsibilities across the value chain. Please see below for the videos links and full descriptions of the panel discussions and keynotes. Please note these videos are hosted on IAB Europe's YouTube channel.

Interact video highlights!

Session one video -AdEx Benchmark 2019 Study with 2020 Market & Investment predictions (with Q&A) Watch here.  The AdEx Benchmark is the definitive guide to the state of the European digital advertising market. Covering 28 markets, Daniel will present the key trends observed in 2019 and will then review the economic outlook for the industry for the coming year, incorporating extraordinary factors such as the impact of the COVID-19 pandemic. Presented by Daniel Knapp, Chief Economist, IAB Europe. 

Session two video - Digital Investment & Transformation in 2020 (with Q&A) Watch here. A panel of industry experts will discuss how Daniel Knapp’s 2020 market predictions will shape digital investment in 2020 (including spending redistribution, regarding screens, formats, channels and campaign aims), answering what needs to be done to mitigate any damages and secure a sustainable ecosystem. Moderator: Constantine Kamaras, Chairman Emeritus, IAB Europe Panellists: Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect, Barbara Sala, CEE Strategic Connection & Media Director, Coca-Cola, Ian Edwards, Communications Planning Director, Facebook.

Session three video - Changing Roles and Responsibilities across the Value Chain (with Q&A) Watch here. A lack of Transparency and accountability will cause notable friction in any value chain, especially digital advertising. This cross stakeholder panel will discuss what needs to be done and by whom across our current and future value chains. Moderator: Suzanne McElligott, CEO, IAB Ireland. Panellists: Andreas Antrup, VP Advertising, Zalando, Stevan Randjelovic, Director, Brand Safety and Digital Risk, GroupM, Oliver Whitten, COO, Adform, Stefanie Scognamiglio, Associate Director, Solutions Consulting, Xandr, Ben Dick, Senior Director, Product – Privacy, Identity & Data, IAB Tech Lab.

Session four video - Responsible Use of First Party Data. Watch here. Presentation by Mark Howe, Managing Director EMEA Agencies, Google.

Session five video - Sustainable Advertising in a Privacy-Centric World (with Q&A) Watch here. How can we ensure that privacy remains a core focus for the industry when current challenges impact operations and revenue? This panel will discuss how privacy needs to remain a priority and will talk about the impact on consumers of a cookie less world. Moderator: Townsend Feehan, CEO, IAB Europe. Panellists: Stefan Hanloser, Vice President Data Protection Law & Policy, ProSieben, Mark Howe, Managing Director EMEA Agencies, Google, Sascha Dolling, Managing Partner Data Driven Marketing, OMD Hamburg GmbH, Stephanie Hanson, Director, OneTrust PreferenceChoice.

Session six video - Keynote from Clemence Scottez, Head of the Economic Department Sector, CNIL. Watch here. Introduced by Benoit Oberlé, Treasurer and in charge of Public Affairs, IAB France.

Session seven video - Keynote: The Future of Work. Watch here. The fourth industrial revolution is upon us and the digital transformation of businesses has gone into overdrive courtesy of the current Coronavirus pandemic. The widespread adoption of home working and the recent social upheaval has forced a change in how businesses look at their places, spaces and working practices. The social distancing policies of the COVID-19 pandemic represent a global trial run of what may become a new normal. As we adjusted to home isolation, technology became our sole platform for community and collaboration. Using their latest Global Study on the Future Of Work as a backdrop, Verizon Media will discuss the impact the virus has had and how these digital environments are now changing the ways we look at civic, social, and professional engagement forever. Speaker: Anita Caras, Sales Insights Director EMEA, Verizon Media

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