ID5's 2023 State of Digital Identity Report 

ID5 has released their annual State of Digital Identity Report.

Key report findings include :

• Confidence is high amongst professionals who have implemented an identity resolution strategy. 80% of respondents reported they are confident or somewhat confident with their long-term addressability strategy.  
• Testing cookieless alternatives may be the reason behind this confidence. According to the survey, the testing outcomes left 76% of respondents satisfied or very satisfied with the results. 
• Identity challenges extend beyond cookies and the industry is already thinking about its next challenge: CTV.  80% of respondents think the current CTV identification system doesn’t give users adequate control or transparency over their data. 

Download the report below