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ID5's 2023 State of Digital Identity Report 

Nov 09,2023
Amy Mazzola

ID5 has released their annual State of Digital Identity Report.

Key report findings include :

  • Confidence is high amongst professionals who have implemented an identity resolution strategy. 80% of respondents reported they are confident or somewhat confident with their long-term addressability strategy.  
  • Testing cookieless alternatives may be the reason behind this confidence. According to the survey, the testing outcomes left 76% of respondents satisfied or very satisfied with the results. 
  • Identity challenges extend beyond cookies and the industry is already thinking about its next challenge: CTV.  80% of respondents think the current CTV identification system doesn’t give users adequate control or transparency over their data. 

Download the report below

iconDownload - 1.55 MB

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