Brand safety remains a priority for marketers across the globe. Between a
rapidly evolving media landscape and booming content growth, marketers
are increasingly invested in protecting their brand’s reputation and allocating
media budgets towards content that minimises the risk to their brand.
In this study, Integral Ad Science (IAS) explore what UK consumers regard as
brand safe/unsafe content, and also understand the impact the ad
environment has on their perceptions of brands and their advertising.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
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IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]