IAB Spain has published a Connected Television White Paper, which has been written by its Connected Television Commission and is sponsored by GroupM Nexus and Smartme Analytics.
This White Paper is an update of the Advanced TV White Paper launched in 2020, and shows the evident evolution of Connected Television from then to today. This is a useful tool for all stakeholders operating in the Connected Television market.
IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]