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IAB Spain Release White Paper on Connected TV

Jan 25,2024
Amy Mazzola
Connected TVKnowledgeHub

IAB Spain has published a Connected Television White Paper, which has been written by its Connected Television Commission and is sponsored by GroupM Nexus and Smartme Analytics.

This White Paper is an update of the  Advanced TV White Paper launched in 2020, and shows the evident evolution of Connected Television from then to today. This is a useful tool for all stakeholders operating in the Connected Television market.

Download here

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