On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy MazzolaIAB Spain has published a Connected Television White Paper, which has been written by its Connected Television Commission and is sponsored by GroupM Nexus and Smartme Analytics.
This White Paper is an update of the Advanced TV White Paper launched in 2020, and shows the evident evolution of Connected Television from then to today. This is a useful tool for all stakeholders operating in the Connected Television market.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
