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IAS The State of Brand Safety in the UK

Jan 31,2024
Amy Mazzola
Brand safetyKnowledgeHub

Brand safety remains a priority for marketers across the globe. Between a
rapidly evolving media landscape and booming content growth, marketers
are increasingly invested in protecting their brand’s reputation and allocating
media budgets towards content that minimises the risk to their brand.
In this study, Integral Ad Science (IAS) explore what UK consumers regard as
brand safe/unsafe content, and also understand the impact the ad
environment has on their perceptions of brands and their advertising.

Download the report here

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