Brand safety remains a priority for marketers across the globe. Between a
rapidly evolving media landscape and booming content growth, marketers
are increasingly invested in protecting their brand’s reputation and allocating
media budgets towards content that minimises the risk to their brand.
In this study, Integral Ad Science (IAS) explore what UK consumers regard as
brand safe/unsafe content, and also understand the impact the ad
environment has on their perceptions of brands and their advertising.
The study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to […]
IAB Europe’s Sustainability Standards Committee has developed the State of Readiness – Sustainability in Digital Advertising survey to gain valuable […]
IAB Spain has release a White Paper on the Metaverse and Web3 prepared by its Metaverse Commission. The objective of […]