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IAB Europe's Sustainability Lead Explains: Applying the Global Media Sustainability Framework (GMSF) on Digital Channels

Sep 06,2024
Lauren Wakefield
Sustainability HubKnowledgeHubSustainability

In this IAB Europe Explains video our Data Analyst and Sustainability Lead, Dimitris Beis, explains how the Digital Channels side of the Global Media Sustainability Framework is applied. He shares what's currently included in the framework, and what's needed next for the industry working groups who are developing it.

Watch here

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