Interactive Advertising Bureau
post thumbnail

IAB Europe Webinar Recording: Blockchain Demystified

Sep 25,2019
Alex Macarescu
Uncategorized

This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an impartial way – into a technology that has the potential to revolutionise the digital advertising industry. Its promises, its shortcomings, and essentially its future were dissected by a roster of experts in the field, from both Europe and the US.

Please watch the recording below and download the deck here.

IAB Europe would like to thank the Moderator of this webinar, Anton Kopytov, and the stellar roster of speakers Toccara Baker, Tom Kershaw, Jason Manningham, Shailley Singh, and Samuel Zwaan, who have joined us today an delivered a truly exciting insight into blockchain.

 

Participants:

Moderator and speaker

Anton Kopytov, Partner Technology Consulting, Mindshare Worldwide and Chair of the IAB Europe Research Committee

 

Speakers

Toccara Baker, Senior Product Marketing Manager, Ad Cloud, EMEA, Adobe

 

 

Tom Kershaw, Chief Technology Officer, Rubicon Project

 

 

Jason Manningham, General Manager, Blockgraph (part of FreeWheel)

 

 

Shailley Singh, Vice President, Product Management, IAB Tech Lab

 

 

Samuel Zwaan, EU Product Lead Programmatic Advertising, eBay

 

 

For more information please contact Alex Macarescu

Related posts

IAB Europe's Updated Guide to Quality 2024

In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]

Read More
Samsung's Is TV Just TV? Report

Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]

Read More
[Watch on Demand] Privacy Sandbox: Get Ready for Testing

  In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]

Read More
1 2 3 22
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram