Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Lauren WakefieldLooking for simple explanations on different industry topics, challenges and emerging trends from those most in the know?
‘IAB Europe Explains’ video series brings together industry experts from across our membership to provide overviews and explanations that will help you make sense of the latest topics and trends in our ever evolving and changing ecosystem.
From the latest Economic Outlook to Retail Media, Sustainability, Disinformation and more, find out everything you need to know in our video series below:
The videos are between 5 to 15 minutes long, so sit back, grab a coffee and become an industry expert in no time.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
