On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Lauren WakefieldCTV advertising offers advertisers the opportunity to extend their audience reach beyond traditional TV buying. This case study from SpotX illustrates how Under Armour was able to reach over 100,000 viewers, unreachable through linear TV alone, by including CTV in their media strategy.
Download the case study below.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
