On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Georgia CookOn 25th November, IAB Europe hosted an Introduction to In-Gaming webinar.
The webinar was hosted live and you can watch the recording here.
Following on from the publication of IAB Europe’s Guide to In-Gaming, we hosted the webinar to further explore the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
Ryan Martin, Programme Manager CBM, TikTok EU and Chair of IAB Europe's Brand Advertising Committee hosted the session, and was joined by the following panelists:
Watch the session recording here.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
