These insights from MeMo provide some key considerations for delivering effective retail media advertising. The insights dive into the effect of ad positioning, how retail media ads perform on desktop vs, mobile and the impact of endemic vs. non-endemic brands.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]