Webinar Recording: IAB Europe And Integral Ad Science: COVID-19 Impact On Consumer Sentiment And Context

Jul 01,2020

Marie-Clare Puffett

Advertising effectivenessBrand safetyKnowledgeHubWebinar Recording

Like most, the advertising industry is continuing to seek guidance on how best to navigate the unchartered waters faced due to COVID-19. As part of a fact based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate 2020 and beyond. In this webinar, Integral Ad Science explored the evolving advertising landscape drawing on some of their latest research, including:

The role contextual advertising is playing during COVID-19
How data can help to maximise ROI in these challenging times
How brands can spend smarter in this difficult climate
How consumer perception of data privacy is affecting advertising

Watch the recording here

Speakers:

Katie Grovesnor, Head of Sales, Northern Europe, Integral Ad Science
Stevan Randjelovic, Director, Brand Safety and Digital Risk EMEA, GroupM
Aarani Saul, Digital Media Controller, Sky
Clem Birdsall, Publisher & Platform Lead, Integral Ad Science

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Webinar Recording: IAB Europe And Integral Ad Science: COVID-19 Impact On Consumer Sentiment And Context

Shape the future of digital marketing & advertising

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