Written by CTV experts at Smaato, the latest OTT/CTV Advertising eBook is raising the bar with knowledge-driven decisions. You’ll discover everything in one place: from the high-level definitions to the nitty-gritty tips, you’ll learn the benefits of the format, advantages of Dynamic Ad Insertion (DAI) and programmatic auction types, opportunities to maximise revenue, and more. Plus, there are new sections on RTB targeting, OTT Audio Ads, and how to reach audiences while respecting user privacy.
IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]
IAB Europe’s Retail Media Committee has created three handy one-page overviews for on-site, off-site, and in-store Retail Media. The one-pagers […]
Since the inception of the European Green Deal in 2020, the EU region has been actively advancing legislation aimed at […]