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New OTT/CTV Advertising eBook by Smaato

Written by CTV experts at Smaato, the latest OTT/CTV Advertising eBook is raising the bar with knowledge-driven decisions. You’ll discover everything in one place: from the high-level definitions to the nitty-gritty tips, you’ll learn the benefits of the format, advantages of Dynamic Ad Insertion (DAI) and programmatic auction types, opportunities to maximise revenue, and more. Plus, there are new sections on RTB targeting, OTT Audio Ads, and how to reach audiences while respecting user privacy.

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