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Infographic: IAB Ireland PwC Digital Ad Spend Study

Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study. Key highlights include:

  • Total digital adspend was €673m reflecting year-on-year growth of 17% for 2019
  • Social and video drive online display advertising’s 30% growth to €326m in 2020
  • Search grew by 7% to €306m
  • Recognising the impact of COVID-19, IAB Ireland advertisers/agency members predict a 10-20% decrease in digital adspend in 2020 while also predicting that digital adspend will rebound in Q3/Q4 in 2020

Access the infographic below and read the full press release here.

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