Infographic: IAB Ireland PwC Digital Ad Spend Study
Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study. Key highlights include:
- Total digital adspend was €673m reflecting year-on-year growth of 17% for 2019
- Social and video drive online display advertising’s 30% growth to €326m in 2020
- Search grew by 7% to €306m
- Recognising the impact of COVID-19, IAB Ireland advertisers/agency members predict a 10-20% decrease in digital adspend in 2020 while also predicting that digital adspend will rebound in Q3/Q4 in 2020
Access the infographic below and read the full press release here.