This infographic from IAB France outlines the growth of video over the past decade and the development and benefits of new video ad standards (SIMID, OMID, VAST 4). Find out more here.
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]