IAB Europe And Kantar Webinar Recording – Impact Of COVID-19 On Consumer Behaviour, Attitudes And Expectations
In this webinar on the 13th of May, IAB Europe member Kantar shared insights on how COVID-19 is influencing consumer behaviour, attitudes and expectations. The Kantar COVID-19 Barometer covers over 30,000 consumers in over 50 markets, providing insights into consumers’ feelings and attitudes, as well as how their media and purchase behaviours are changing, and what this means for brands and marketers.
- Moderator: Marie-Clare Puffett, Marketing & Business Programmes Manager, IAB Europe
- Kristanne Roberts, Global Development Director, Insights Division, Kantar
- Duncan Southgate, Global Brand Director, Media Insights Division, Kantar