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How Tuned In Are You? Unpacking Audio Through Measurement And Context – Industry Insider with Oracle Recording

It is no secret that audio is on the rise and that digital content is embedded in so many touchpoints in our day-to-day lives – increasingly the complexity for advertisers trying to reach the right people, in the right moments and then measure accordingly. But with the right tools and practices in place, progress is possible.

In this Industry Insider, Moomal Shaikh and Mark Rogers, from Oracle Advertising, and Faye McDowall from Global DAX tackled the state of audio today, and the measurement and contextual solutions at your fingertips that can help inform your decisions of tomorrow.

Take a listen here

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