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Facebook IQ: 4 Keys to Using Machine Learning for Campaign Measurement

Simon Ejdemyr, Data Scientist at Facebook, explains how to develop machine learning-based approaches for measuring campaign performance.

As the media landscape continues to grow more complicated, advertisers need to be innovative in how they measure their campaigns. With its ability to quickly interpret data and predict results, machine learning is an exciting technology that can help marketers combat complexity and understand performance.

Download the document here and make sure to visit Facebook IQ for more powerful and actionable insights on consumer behaviour, marketing, and measurement.

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