This website makes use of Google Analytics cookies.
For more information on how to block such cookies, please read our cookie policy.
By using this website, you agree to the use of cookies as explained in the cookie policy.

INTERACTIVE ADVERTISING BUREAU
×

Knowledge Hub

European Programmatic Ad Spend Report 2018

The latest IAB Europe Programmatic Ad Spend Report  reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.

Download the IAB Europe European Programmatic Ad Spend 2018 Report

More Knowledge Hub Posts

20 November, 2019

Virtual Programmatic Day – Watch Europe’s Greatest Virtual Event!

18 November, 2019

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

14 November, 2019

IAS Study: The Ripple Effect – Why you may be annoying your audience – and you didn’t even know it

4 November, 2019

Sublime infographic: High-impact ad formats

25 October, 2019

IAB Europe Infographic – Digital Audio Advertising

Lines (1)