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Lay’s Achieves A 92.5% VCR With 6-Second Snackable In-Game Video Ads From Anzu & Eskimi.

One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia.