Adform White Paper: Fact or Fiction? The Threat of a Cookie Apocalypse
In this white paper, Adform take a look at some of the recent technological and regulatory changes impacting digital advertising and reveal why we are not facing a cookie apocalypse. Separate the facts from the fiction and find out how the changes resulting from privacy legislation and browser tracking restrictions will ultimately create a brighter future for digital advertising. Adform provides a clear overview of what the changes are, how they affect the industry, as well as predictions for future solutions for measuring and targeting users.
Download white paper here.