In this white paper, Adform take a look at some of the recent technological and regulatory changes impacting digital advertising and reveal why we are not facing a cookie apocalypse. Separate the facts from the fiction and find out how the changes resulting from privacy legislation and browser tracking restrictions will ultimately create a brighter future for digital advertising. Adform provides a clear overview of what the changes are, how they affect the industry, as well as predictions for future solutions for measuring and targeting users.
Download white paper here.
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
On the 26th of March, we hosted our first Great Debate of 2024 where we saw hundreds of stakeholders from […]
IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]