Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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November 14, 2019

IAS Study: The Ripple Effect - Why you may be annoying your audience - and you didn't even know it

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October 9, 2019

Facebook Case Studies: Business Results from Mobile & Video Ads

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September 19, 2019

Facebook IQ: 4 Keys to Using Machine Learning for Campaign Measurement

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August 28, 2019

Cadbury take a walk down memory lane with RYOT Studio

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August 28, 2019

‘Downtime’

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August 28, 2019

The Trade Desk and PubMatic: Significant improvements across match rates and efficiency by adopting the unified ID solution

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August 20, 2019

A global first on Tumblr

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August 20, 2019

‘Women Who Made Me’

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August 8, 2019

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

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August 8, 2019

Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

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