Interactive Advertising Bureau

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TCF v2.0 – Vendor Registration now Open!

Alex Macarescu
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08/11/2019
IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency […]

Programmatic Audio Blog series - Measurement and Supply

Alex Macarescu
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23/10/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]

Network Next - A Networking Event for National IABs from Across Europe

Alex Macarescu
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17/10/2019
On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of […]

Unified ID - What are the building blocks for solutions?

Marie-Clare Puffett
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23/09/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]

Meet IAB Europe at DMEXCO

Bjorn Bojen
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11/08/2019
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry […]

Programmatic Audio Blog series - developments, opportunities and challenges

Bjorn Bojen
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07/08/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]

Digital Ad Spend in Europe - additional perspectives

Bjorn Bojen
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29/07/2019
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a […]

Member Research: Campaign overexposure has negative impact on branding performance

Bjorn Bojen
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23/07/2019
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found […]

Unified ID – Why Identity becomes a key success factor in the post cookie era

Bjorn Bojen
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22/07/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]
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