Interactive Advertising Bureau

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April 15, 2019
Xaxis and IAB Europe Programmatic Audio Survey - Take part for the opportunity to win an Interact pass and Amazon voucher

IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline […]

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April 14, 2019
Member report: Integral Ad Science UK, France, and Germany Media Quality Report

Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing the latest benchmarks for viewability, […]

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April 13, 2019
Working in Digital Advertising - An IAB Europe Infographic

Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their […]

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April 10, 2019
IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

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April 9, 2019
IAB Europe Publishes 'Blockchain Demystified' White Paper

Brussels, 10 April – IAB Europe has today published its ‘Blockchain Demystified’ White Paper to shed light on a topic that […]

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April 9, 2019
Real media event for real media people, no celebrity bulls**t…

Global Media Directors and Chief Marketing Officers from brands including Unilever, P&G, Mars, VW, F1, L’Oreal and GSK will be […]

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April 9, 2019
IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain

MAY 6 @ 9:00 AM - 5:00 PM IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain […]

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April 8, 2019
IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the […]

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April 8, 2019
Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB […]

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April 3, 2019
IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria

Brussels, 4 April 2019 - IAB Europe has endorsed four more European training programmes managed by its National members in […]

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April 2, 2019
IAB Europe’s Press Statement Regarding Cookie Wall Complaints

It is regrettable that Johnny Ryan’s ongoing PR campaign against the digital advertising industry and in particular his unfounded and […]

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March 27, 2019
IAB Europe Announces the First Speakers for The Interact 2019 Conference

Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship […]

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