Member Research: Campaign overexposure has negative impact on branding performance
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found […]
Read More »Unified ID – Why Identity becomes a key success factor in the post cookie era
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]
Read More »In the works: the IAB Europe Digital Transformation Playbook - get involved!
When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in […]
Read More »Introduction to IAB Europe's new marketing team
IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, […]
Read More »Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »The digital skill gap: why it matters and how you can get involved in addressing it
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using […]
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