Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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IAB Europe Member Google Offers Support for Publishers During COVID-19

Helen Mussard
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17/04/2020
In our recent blog post, IAB Europe wrote about the need to support European Journalism during COVID-19.  Every day, people […]
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IAB Europe Backs ‘Don’t Block Quality European Journalism’

Helen Mussard
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09/04/2020
Whilst the world comes together to combat COVID-19, the need for quality news media has never been greater. Every day, […]
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The Final Sprint for TCF v2.0 Compliance is On!

Helen Mussard
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07/04/2020
When IAB Europe launched TCF v2.0 in August 2019, it was a huge achievement for the whole industry. It also […]
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Take part in our latest industry poll - Impact of COVID-19 on the Digital Advertising & Marketing Industry

Marie-Clare Puffett
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03/04/2020
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]
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Programmatic Advertising Code of Conduct - ensuring best practice and transparency in programmatic advertising

Marie-Clare Puffett
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02/04/2020
The Programmatic Code of Conduct (CoC) V2.0 is gaining traction across Europe. Originating in Germany and developed by the Bundesverband […]
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CMP Insight: TCF v2.0 Switchover Q&A with Quantcast

Helen Mussard
|
27/03/2020
The communication between publishers and vendors via the Transparency & Consent Framework (TCF) is facilitated by TCF registered CMPs. CMPs […]
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