Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Marie-Clare Puffett
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09/07/2020
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on […]
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Dispelling some myths about the Transparency and Consent Framework v2.0

Marie-Clare Puffett
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06/07/2020
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and personalised advertising […]
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5 Things We Learnt From The Great Digital Debate Webinar

Helen Mussard
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02/07/2020
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and Daniel Knapp (Chief Economist, IAB […]
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

Helen Mussard
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25/06/2020
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest court for cases involving public […]
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Guest Blog Post - Where Facebook Stands

Helen Mussard
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25/06/2020
Guest blog post by Facebook. Recent events have continued to expose the racism and injustice that exist in our society, […]
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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Helen Mussard
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09/06/2020
Author: Sarah Jones - Global Director of Product Marketing at Ogury For any organization managing user consent and preferences, monitoring […]
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