Member Guest Post with Criteo - Five Addressability Misconceptions in Advertising Today
In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy at Criteo, as he shares […]
Read More »E-commerce Germany Awards are back to business!
Lauren Wakefield
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16/11/2021
Despite a long break from physical events, E-commerce Germany is back and ready to go! They're not only bringing back […]
Read More »That's a Wrap! Check Out the Virtual Programmatic Day Highlights
Let's take a look back to 11th November when IAB Europe hosted the second Virtual Programmatic Day of 2021. With […]
Read More »The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee
Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]
Read More »Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising
Lauren Wakefield
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09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]
Read More »A Flawed ''Future of Online Advertising’' Report
A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]
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