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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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Blog

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Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday!

Helen Mussard
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02/08/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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22/07/2021
The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]
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What’s in the Latest Cookie Guidance from Italy’s Garante?

Lauren Wakefield
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20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
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Member Guest Post with OneTrust - Brave New World: How to Bring Privacy to CTV

Lauren Wakefield
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20/07/2021
In this week's member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as she explores the CTV landscape […]
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Take Part in IAB Europe's Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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13/07/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
|
08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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