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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Programmatic display advertising set to rise in Europe

Bjorn Bojen
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08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
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01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
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20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]
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Blog

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Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

Lauren Wakefield
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02/09/2021
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]
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Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

Lauren Wakefield
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02/09/2021
2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]
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IAB Europe Launches New TCF Vendor Compliance Programme

Lauren Wakefield
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26/08/2021
As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]
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Join IAB Europe at DMEXCO @home 2021

Lauren Wakefield
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26/08/2021
On September 7 & 8, major brands and representatives from the digital economy will come together at Europe’s leading digital […]
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Member Guest Post with Admitad - The New World Order: No Cookies, No Gain? New Rule Book to be Designed

Lauren Wakefield
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24/08/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he shares his […]
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IAB Europe is Hiring! Find Out How You Can Join the Team Today

Lauren Wakefield
|
19/08/2021
IAB Europe has, not one, but two exciting new roles available to join our team! So, if you or someone […]
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