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News

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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Blog

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Catch Up on All of the Action From Our Trust & Transparency Series So Far!

Lauren Wakefield
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16/09/2021
This week we kicked off our brand new Trust and Transparency series and what a week it has been so […]
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Join Our Free Industry Insider Series on Trust and Transparency This Month!

Marie-Clare Puffett
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15/09/2021
As part of our Trust and Transparency event series throughout September, we will be hosting a range of Industry Insider […]
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Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

Lauren Wakefield
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14/09/2021
In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]
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Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

Lauren Wakefield
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09/09/2021
The Summer might be over but we have a lot of exciting opportunities at IAB Europe for you to get […]
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Member Guest Post with Samsung Ads - Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

Lauren Wakefield
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06/09/2021
In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as he shares why the emerging […]
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Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

Lauren Wakefield
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02/09/2021
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]
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