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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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Blog

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Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]
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Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]
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Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]
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Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]
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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]
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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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