Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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IAB Europe Stands in Solidarity with IAB Belarus

Helen Mussard
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28/08/2020
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) and the Association of Interactive […]
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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

Marie-Clare Puffett
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27/08/2020
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce - The Channels & Formats […]
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Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

Helen Mussard
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13/08/2020
This year, IAB Europe's committees and taskforces have produced some incredible outputs. From Guides to the Post Third-Party Cookie Era […]
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Member Guest Blog - Rakuten Advertising’s AVOD: The Time is Now Report

Marie-Clare Puffett
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05/08/2020
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service funded by ads. It is […]
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TCF v2.0 - Are you Ready for the Switchover? Just One Week To Go!

Helen Mussard
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05/08/2020
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and will be replaced by TCF […]
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Publishers - Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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31/07/2020
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all companies in the digital advertising […]
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