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News

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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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Blog

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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
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08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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IAB Europe's Digital Audio Day - H1 2021 Wrap-Up

Lauren Wakefield
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08/07/2021
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event brought together the shapers, creators, […]
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AdEx 2020 Report - Key Facts & Stats You Need to Know

Lauren Wakefield
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02/07/2021
IAB Europe's hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world to see! Released on 1st […]
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Member Guest Post with Admitad - Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

Lauren Wakefield
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01/07/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he reveals the […]
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Member Guest Post With Teads - What Does Creative Excellence On Mobile Really Look Like?

Helen Mussard
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28/06/2021
This week's member guest post is written by Tead's Global Creative VP, Bertrand "Coca" Cocallemen. Coca describes what is important […]
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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Helen Mussard
|
24/06/2021
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new Privacy Sandbox milestones. In the […]
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