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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Lauren Wakefield
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18/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]
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Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

Lauren Wakefield
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15/08/2025
As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]
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Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha

Lauren Wakefield
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13/08/2025
At this year’s Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]
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[Guest Blog Post] Twenty Years of YouTube: What Marketers Can Learn from a Global Platform Phenomenon by the DMEXCO Team

Lauren Wakefield
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13/08/2025
This week's Guest Blog Post is brought to you by the DMEXCO Team. In 2025, YouTube turns 20. That’s two […]
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Privacy in Focus: Interact 2025 Q&A on Privacy Enhancing Technologies (PETs) with Google

Lauren Wakefield
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11/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we're spotlighting Privacy Enhancing Technologies (PETs). Watch our Q&A with […]
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Master Retail Media this September with IAB Europe Training in Amsterdam!

Lauren Wakefield
|
06/08/2025
Following our Retail Media Impact Summit in Amsterdam, we're offering a unique opportunity to dive deeper into the world of […]
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