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New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Lauren Wakefield
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08/04/2025
Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]
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IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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IAB Europe Announces New Chair and Vice-Chair of the Sustainability Standards Committee

Nicole Laleva
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14/03/2025
IAB Europe is pleased to announce the election of Steffen Hubert, Associate Director & Sustainability Lead at ProSiebenSat.1, representing BVDW, […]
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IAB Europe Releases Latest Annual State of Readiness Report Highlighting Progress in Digital Advertising Sustainability

Lauren Wakefield
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19/02/2025
68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]
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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Lauren Wakefield
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16/01/2025
Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Nicole Laleva
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14/01/2025
Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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Speakers Announced! Join Us for Our Latest Virtual Programmatic Day - H2 2025

Lauren Wakefield
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19/11/2025
Programmatic advertising is constantly changing with new technologies emerging, and rising expectations around transparency and efficiency. On 26th November at […]
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The Digital Fairness Act and the EU’s Simplification Paradox

Lauren Wakefield
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19/11/2025
Our Public Policy Manager, Inés Talavera de la Esperanza, shares her thoughts on the Commission's newly published Consumer Agenda for […]
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Weekly Wrap-Up: Reflections from the Retail Media Impact Summit

Lauren Wakefield
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07/11/2025
It’s been a little while since we gathered in Amsterdam for our Retail Media Impact Summit. But the conversations are […]
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Future-Proof Your Digital Advertising Skills - Sustainability Expertise as a Business Advantage

Lauren Wakefield
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05/11/2025
With COP30 taking place next week in Brazil, global attention is once again turning to the urgent need for collective […]
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Retail Media Impact Summit Q&A: AI’s Transformative Role in Retail Media with Moloco

Lauren Wakefield
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05/11/2025
In September, we hosted our inaugural Retail Media Impact Summit in the heart of Amsterdam. A landmark event that brought […]
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Advancing Incrementality Measurement: Insights from the Retail Media Impact Summit & Next Steps

Lauren Wakefield
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03/11/2025
At our Retail Media Impact Summit in Amsterdam, one of the most thought-provoking sessions tackled a critical and often debated […]
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