Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Programmatic display advertising set to rise in Europe

Bjorn Bojen
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08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
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01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
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20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]
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IAB Europe 2015 Research Awards winners

Bjorn Bojen
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20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]
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Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Bjorn Bojen
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06/05/2015
Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]
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Ensuring Europe's future data protection regime is aligned to a bold Digital Single Market strategy

Bjorn Bojen
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04/05/2015
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]
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Blog

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Member Guest Post with Rakuten Advertising - Why 'Moments' Matter in Advertising Strategies

Lauren Wakefield
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20/04/2021
In this week's member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern Europe at Rakuten Advertising,as he […]
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Member Guest Post with Admitad - Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

Lauren Wakefield
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14/04/2021
In this week's member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he delivers […]
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IAB Europe's MIXX & Research Awards 2021 - Deadline Extended!

Helen Mussard
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12/04/2021
Due to numerous requests for extra time, we are happy to announce that the deadline for this year's awards has […]
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Transitioning to a Post Third-Party Cookie Era - Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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08/04/2021
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour online. Nearly all AdTech and […]
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Just One Week To Go! Are You Entering Europe's Leading Awards?

Helen Mussard
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08/04/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

Helen Mussard
|
08/04/2021
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  […]
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