Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Ensuring Europe's future data protection regime is aligned to a bold Digital Single Market strategy

Bjorn Bojen
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04/05/2015
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]
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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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Blog

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Request for Proposal - TCF Vendor Compliance Programme

Helen Mussard
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08/02/2021
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for the whole industry, IAB Europe […]
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Member Guest Blog with IAS - IAS UK Streaming Wars: How CTV is shaping the future of content consumption

Lauren Wakefield
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28/01/2021
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for this year. Connected-TV (CTV) is […]
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Want To Join The IAB Europe Team? New Position - Public Policy Officer

Helen Mussard
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28/01/2021
IAB Europe has an immediate opening for a Public Policy Officer. The position is a new one in the Association’s […]
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Member Guest Blog Post With PubMatic - Making the Most of Innovation in CTV

Helen Mussard
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27/01/2021
In this week's member guest post, we are delighted to welcome Emma Newman, Chief Revenue Officer, EMEA for PubMatic. Emma […]
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Want To Join The IAB Europe Team? New Position - Digital Advertising Technology Director

Helen Mussard
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15/01/2021
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who will support the Association’s mission […]
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Member Guest Blog Post with IAS - The European Recovery Will Transform Digital Advertising. And For The Better

Helen Mussard
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14/01/2021
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big year for digital advertising. In […]
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