Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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Blog

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Member Guest Post by OneTrust PreferenceChoice - The Impact of TCF 2.0 on Publishers and Business

Lauren Wakefield
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11/11/2020
Stephanie Hanson, Offering Manager at OneTrust PreferenceChoice shares her thoughts on the updated TCF 2.0 and the impact it has […]
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Brand Safety in 2020 - Have Your Say In Our Poll!

Helen Mussard
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10/11/2020
IAB Europe in association with The Quality & Transparency Taskforce has created a short 5 minute poll to provide insight […]
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Virtual Programmatic Day - Meet the Speaker!

Lauren Wakefield
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02/11/2020
On 19th November, IAB Europe will be hosting The Virtual Programmatic Day (VPD), where we have a stellar lineup of […]
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IAB Europe's Digital Audio Day: Event Wrap-up!

Helen Mussard
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23/10/2020
Tune into IAB Europe’s Digital Audio Day Wrap-up - Watch the full video recording here.  We completed our first ever […]
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IAB Europe Policy Update - Digital Services Act: Avoiding The Risk Of A Broken Promise

Helen Mussard
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22/10/2020
Welcome to the latest 'Policy Update' blog post from Townsend Feehan, CEO, IAB Europe. This week Townsend discusses the Digital […]
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Have You Switched to TCF v2.0 - Join Over 600 Vendors and 99 CMPs!

Helen Mussard
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15/10/2020
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced by TCF v2.0. So far […]
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