Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
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19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]
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New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
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17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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IAB Europe Research Awards 2016 now open!

Bjorn Bojen
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15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]
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CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
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15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.
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13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
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02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
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Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
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16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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Blog

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Transitioning to a Post Third-Party Cookie Era - Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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08/04/2021
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour online. Nearly all AdTech and […]
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Just One Week To Go! Are You Entering Europe's Leading Awards?

Helen Mussard
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08/04/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

Helen Mussard
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08/04/2021
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  […]
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IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Helen Mussard
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06/04/2021
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure Brand Safety and Ad Quality […]
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Network News: IAB Turkey - New Board Elected

Helen Mussard
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06/04/2021
IAB Turkey's 6th  General Assembly Meeting was held on March 30, 2021. At the General Assembly meeting, after the annual […]
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Member Guest Post with Xandr - The Free Internet Conundrum

Lauren Wakefield
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06/04/2021
In this week's member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, as she shares her thoughts […]
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