Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance
Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]
Read More »Danish authorities confirm ad blocking detection doesn't require consent
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]
Read More »Dutch government confirms ad blocking detection is legal
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]
Read More »Clear evolution of programmatic strategy across markets
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]
Read More »IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]
Read More »Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]
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