Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
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07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]
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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
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07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]
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Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
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03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]
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EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
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01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]
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Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
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19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]
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New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
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17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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Blog

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Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]
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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]
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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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IAB Europe Virtual Programmatic Day (VPD) - H1 2021: Wrap-Up

Lauren Wakefield
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12/05/2021
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful and engaging day it was! […]
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Member Guest Post with Admitad - More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

Lauren Wakefield
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11/05/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he shares their latest […]
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IAB Europe's Virtual CTV Event - H1 2021 Wrap-Up

Lauren Wakefield
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05/05/2021
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event was created to further explore […]
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