Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
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08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]
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Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
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07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]
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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
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07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]
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Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
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03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]
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EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
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01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]
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Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
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19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]
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Blog

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AdEx 2020 Report - Key Facts & Stats You Need to Know

Lauren Wakefield
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02/07/2021
IAB Europe's hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world to see! Released on 1st […]
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Member Guest Post with Admitad - Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

Lauren Wakefield
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01/07/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he reveals the […]
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Member Guest Post With Teads - What Does Creative Excellence On Mobile Really Look Like?

Helen Mussard
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28/06/2021
This week's member guest post is written by Tead's Global Creative VP, Bertrand "Coca" Cocallemen. Coca describes what is important […]
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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Helen Mussard
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24/06/2021
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new Privacy Sandbox milestones. In the […]
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Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

Helen Mussard
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21/06/2021
The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion Task Force last April just […]
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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Helen Mussard
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16/06/2021
Recent weeks have seen important milestones in both the European Parliament and the Council of the EU on the proposed […]
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