Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]
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IAB Europe Unveils Key Commitments and Policy Principles for 2024-2029 EU Legislative Term to Drive Inclusive, Safe, and Innovative Future for Digital Europe

Lauren Wakefield
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26/06/2024
26th June 2024, Brussels, Belgium  – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem […]
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IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe

Lauren Wakefield
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12/06/2024
European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, […]
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Blog

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Interact 2025 - Highlights From Our Deep-Dive Afternoon Masterclasses

Lauren Wakefield
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29/05/2025
As the day progressed, Interact 2025 shifted into a more focused gear with a series of expert-led afternoon masterclasses designed […]
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Beyond the Billion: What Europe’s €118.9bn Digital Ad Market Tells Us About the Future

Helen Mussard
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29/05/2025
The European digital advertising market has reached a significant milestone. According to the 2024 AdEx Benchmark Report, released by IAB […]
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Cannes is Calling: Meet the Team at Cannes Lions 2025

Lauren Wakefield
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27/05/2025
The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Privacy Innovation in Focus at Interact 2025: Unlocking the Power of PETs for a Trusted Digital Ecosystem

Lauren Wakefield
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15/05/2025
With Interact 2025 just around the corner, we’re continuing to highlight some of the stand-out sessions scheduled at this year’s […]
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The Market Court’s Ruling on IAB Europe and the TCF - Guest Blog post by Peter Craddock, Partner, Keller and Heckman LLP. 

Helen Mussard
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15/05/2025
Peter Craddock is a lawyer with a software development background, offering a unique blend of legal and technical knowledge. Based […]
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