Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations

Lauren Wakefield
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26/03/2024
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model

Amy Mazzola
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19/03/2024
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
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IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability

Amy Mazzola
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08/03/2024
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
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CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
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07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
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IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Lauren Wakefield
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29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

Amy Mazzola
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22/02/2024
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
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Blog

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Spotlighting the Women of IAB Europe – Meet Our Public Policy Manager Inés Talavera de la Esperanza

Lauren Wakefield
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19/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Spotlighting the Women of IAB Europe – Meet Our New Products & Services Director Colombe Michaud

Lauren Wakefield
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17/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 1/2025

Nicole Laleva
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14/03/2025
IAB Europe, Alliance Digitale, IAB Italia, IAB Polska, IAB Spain, IAB Sweden, SPIR and VIA Nederland have responded to the […]
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Spotlighting the Women of IAB Europe – Meet Our Marketing & Events Coordinator Nicole Laleva!

Lauren Wakefield
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14/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Key Takeaways from IAB Europe’s Session at E-Commerce Berlin: Retail Media Growth Trends, Opportunities & Success Factors

Lauren Wakefield
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13/03/2025
On 19th-20th February 2025, ECommerce Berlin was back with a bang, bringing together a diverse and engaged community of professionals […]
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Retail Media: What is the Buy-Side Looking For? A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
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12/03/2025
What is the buy-side looking for when it comes to Retail Media in 2025? We asked members of our Retail […]
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