Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Unveils Key Commitments and Policy Principles for 2024-2029 EU Legislative Term to Drive Inclusive, Safe, and Innovative Future for Digital Europe

Lauren Wakefield
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26/06/2024
26th June 2024, Brussels, Belgium  – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem […]
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IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe

Lauren Wakefield
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12/06/2024
European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, […]
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IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries

Lauren Wakefield
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02/05/2024
2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]
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From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Lauren Wakefield
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30/04/2024
Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]
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IAB Europe Releases Final European Retail Media Measurement Standards 

Lauren Wakefield
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25/04/2024
Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]
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IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms

Lauren Wakefield
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23/04/2024
On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]
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Blog

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Cracking Creative Compression: Carbon Claims

Lauren Wakefield
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12/05/2025
Developed by members of IAB Europe’s Sustainability Standards Committee, this blog dives into the complexities of ad file compression, exploring […]
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Policy in the Spotlight at Interact 2025: Balancing Privacy and Innovation in Europe’s Evolving Regulatory Landscape

Lauren Wakefield
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09/05/2025
With Interact 2025 just over a week away, we’re continuing to shine a spotlight on some of the must-attend sessions […]
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[Guest Member Blog Post] IAB In-Store Retail Media Standards: Advertima’s Best-In-Class Approach

Nicole Laleva
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08/05/2025
In this week's Guest Member Blog Post, we hear from Andreas Sofos, Senior Director Data Science, Advertima as he shares […]
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Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

Lauren Wakefield
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06/05/2025
The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]
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Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Lauren Wakefield
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02/05/2025
Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]
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[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

Lauren Wakefield
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02/05/2025
In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]
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