Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries

Lauren Wakefield
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02/05/2024
2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]
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From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Lauren Wakefield
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30/04/2024
Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]
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IAB Europe Releases Final European Retail Media Measurement Standards 

Lauren Wakefield
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25/04/2024
Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]
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IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms

Lauren Wakefield
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23/04/2024
On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Amy Mazzola
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04/04/2024
Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]
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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations

Lauren Wakefield
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26/03/2024
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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Blog

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[Guest Member Blog] Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

Nicole Laleva
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17/04/2025
In this week's guest member blog post, we hear from Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima as he […]
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Why You Can’t Afford to Miss Interact 2025: 5 Reasons to Join Us in Brussels

Lauren Wakefield
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15/04/2025
Interact 2025 is fast approaching - and trust us when we say, this is the must-attend event for anyone invested […]
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[Guest Member Blog] The Open Internet Is at a Tipping Point — and Advertising Is Holding the Line

Lauren Wakefield
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10/04/2025
In this week's guest member blog post, we hear from Emma Newman, Chief Revenue Officer at PubMatic as she explores […]
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Lights, Camera, CTV! IAB Europe Launches the Must-Join CTV Working Group

Lauren Wakefield
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10/04/2025
CTV trailblazers — if you’re serious about driving real change in Europe’s connected TV landscape, we’ve got one simple question […]
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An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Lauren Wakefield
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09/04/2025
Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]
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Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Lauren Wakefield
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04/04/2025
Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]
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