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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
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11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
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CTV 2026 on Demand: The Complete Three-Part Predictions Series from Our CTV Working Group

Lauren Wakefield
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05/12/2025
Over the past week, we’ve published a three-part mini-series featuring insights from members of our Connected TV (CTV) Working Group. […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 3)

Lauren Wakefield
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05/12/2025
Welcome to the final part of our Connected TV (CTV) 2026 predictions series. Our CTV Working Group’s predictions spotlight both […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 2)

Lauren Wakefield
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03/12/2025
Welcome to part two of our Connected TV (CTV) 2026 predictions series. Our CTV Working Group’s predictions spotlight both the […]
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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 1)

Lauren Wakefield
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01/12/2025
Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve […]
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Measuring What Matters: Navigating the Role of Retail Media Metrics from ROAS to Incrementality - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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26/11/2025
Retail Media has entered a new phase, beyond scale alone. As brands and retailers look past surface-level performance indicators and […]
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Your Input Matters - Participate in the Latest Edition of Our State of Readiness Sustainability in Digital Advertising Survey

Lauren Wakefield
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20/11/2025
Our Sustainability Standards Committee is excited to share that the fourth annual State of Readiness Survey is open for your […]
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