Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review

Bjorn Bojen
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09/01/2017
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers […]
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Member News: IAB UK appoints Jon Mew as CEO

Bjorn Bojen
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05/01/2017
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has […]
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IAB Europe White Paper: Native Advertising and Content Marketing

Bjorn Bojen
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08/12/2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]
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How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
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07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
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23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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Blog

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Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

Georgia Cook
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18/11/2021
IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming weeks. With leading industry experts, […]
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Member Guest Post with Criteo - Five Addressability Misconceptions in Advertising Today

Georgia Cook
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17/11/2021
In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy at Criteo, as he shares […]
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E-commerce Germany Awards are back to business!

Lauren Wakefield
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16/11/2021
Despite a long break from physical events, E-commerce Germany is back and ready to go! They're not only bringing back […]
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That's a Wrap! Check Out the Virtual Programmatic Day Highlights

Georgia Cook
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15/11/2021
Let's take a look back to 11th November when IAB Europe hosted the second Virtual Programmatic Day of 2021. With […]
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The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee

Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]
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Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising

Lauren Wakefield
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09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]
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