Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
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26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
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21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]
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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Bjorn Bojen
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14/09/2016
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]
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European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Bjorn Bojen
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13/09/2016
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]
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BEREC say network-wide ad blocking illegal

Bjorn Bojen
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31/08/2016
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]
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MOAT is looking for a Marketing Manager in London

Bjorn Bojen
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30/08/2016
About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: […]
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Blog

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Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

Helen Mussard
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21/06/2021
The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion Task Force last April just […]
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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Helen Mussard
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16/06/2021
Recent weeks have seen important milestones in both the European Parliament and the Council of the EU on the proposed […]
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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]
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Member Guest Post with IAB Romania - Harnessing & Understanding the Audio Economy - the Need for Meaningful Content

Lauren Wakefield
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08/06/2021
In this week's member-guest blog post, we caught up with IAB Romania's Director Executive, Ioana Anecu on Clubhouse, the new […]
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IAB Europe, TCF and NOYB’s War On Cookie Banners

Helen Mussard
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04/06/2021
This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]
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Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]
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